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The 4 lessons Kid Fury teaches us
Today I read about the Twitter misadventure at H&R Block whereby a call centre employee assuming the name “Kid Fury” urged all his followers to phone in and ask for him. It was his final day of...
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I stand corrected
I wasn’t impressed at this month’s SMCSYD meeting. I mean, it was professionally organised and delivered as always, but I just didn’t buy into what the presenters were saying. The topic was How can...
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How not to do social media
As my friends can attest, I’m a big Socceroos fan. I grew up playing football (aka soccer) and although a few different codes compete for my attention in my home town, the World Game is the one I truly...
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Why Gowalla should merge with Foursquare
Man… I was percolating a blog post that predicted Gowalla would merge with Foursquare, when Ben Parr chimes in with this: Gowalla Turns the Tables, Integrates With Foursquare It’s the quick and the...
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Social media extremism
Since I wrote my article last week about critical theory, I have been more attuned to the messages being propagated by my peers. For example, some of them have been blogging and tweeting about the role...
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My Twitter hero
Several weeks ago, I deposited a cheque for £122 into my local bank account, but it was paid in as $122. Anyone familiar with the foreign exchange rate will know this left me out of pocket. So the next...
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Who owns the photocopiers?
Debra Ellis asked recently: Does social media belong in Marketing or Customer Service? I replied whimsically that the way I see it, asking who in the organisation owns social media is a bit like asking...
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20 hot resources for customer-facing social media
Someone asked me recently where they can learn more about customer-facing social media; or in other words, social media used to engage externally with customers rather than internally with colleagues....
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Everything connects at Amplify
Last week I attended AMP’s biannual innovation and thought leadership festival, Amplify. As usual, the speaker lineup was first class. For those who couldn’t make it, I have linked to the recordings of...
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LATI: A better way to measure influence on Twitter?
I’ve never been comfortable with attributing digital influence to the number of followers someone has on Twitter. To me, it’s more a measure of your longevity on the platform. The longer you have been...
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A circular argument
Much has been said of the “circles” feature in Google+, and rightly so. I really like the idea of targeting my messages to just friends, or just family, or just whomever. It makes sense. It’s Google’s...
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Foching up social media
Aviation is a good sport, but for the army it is useless. So declared General Ferdinand Foch in 1911, merely 3 years before the outbreak of World War I. To be fair, we shouldn’t forget the context in...
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The 10 Commandments of Microblogging
As microblogging solutions such as Yammer sweep across the corporate sector, a melting pot of social media veterans and newbies inevitably begins to boil. And this is a wonderful thing. Loads of new...
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Introducing the Social Intranet Index
There’s a lot of talk about social intranets these days. It even threatens to overtake the blogosphere’s current obsession with gamification. But what exactly is a social intranet…? Everyone seems to...
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How social are our intranets?
I tailed my previous blog post with the question: What is the SII of your organisation’s intranet? By “SII” I mean Social Intranet Index – a metric I have proposed to measure the degree of social...
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I’ve been bot-bombed!
Just as I was getting excited about reaching the 2,000 follower milestone on Twitter, I suddenly jumped to 26,000 followers. No. I’m not that popular. Smelling a giant stinking rat, I perused my...
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Porn, weed and fireworks
Last weekend I was privileged to contribute to the Human Brochure – a world first initiative by Australian Capital Tourism to promote the nation’s capital city, Canberra. When I told my friends that I...
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Boiling the backchannel
I enjoy attending conferences. Unfortunately I don’t attend as many as I’d like because so many of them are prohibitively expensive, are beyond my travel budget, or demand too much time out of the...
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Offside
Five years ago today, I wrote How not to do social media to express my disappointment at the Football Federation of Australia’s mismanagement of its social business strategy. As you can tell from the...
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